10 Beers Coming Up Fast
The fastest growing beer in America is from Mexico and you’ve probably never heard of it. It has not been marketed to gringos until a few months ago, according to 24/wallst. They say it shows the growing buying power among Hispanic consumers.
While micro-beers are a big game changer on city and regional maps, the big boys who have been suffering in some of their categories, like the former King Of Beers, Budweiser taking a hit in their sales.
Here are the beers that are coming on strong over a 5 year period (2009-2014):
- Bud Ice – up 20.8%
- Michelob Ultra
- Yuengling Lager
- Pabst Blue Ribbon up 47.0%
- Blue Moon
- Leinenkugel up 103.1%
- Dos Equis
- Stella Artois
- Rolling Rock
- Modelo Especial up 128.4%
While their Budweiser Select was the biggest loser in the same period, Anheuser-Busch InBev, has the fastest growing brand with Modelo Especial. And now that they have started advertising in English here in the US, I suspect they have a lot of blue sklarger market share in their future.