Contact Us

Brewing Contempt: Keurig To Introduce “Interactive” KCups

Townsquare Media

If you’re one of the 83% of Americans that drink coffee in the morning to give you an extra little pep in your step, and you happen to do it with the help of a Keurig, then you’re in for a wild, caffeinated ride. In a move that seems an awful lot like greedy, money-hungry conglomerates looking for more pieces of the financial pie, Keurig (AKA Green Mountain) announced they’re going to make KCups “interactive.” 

Honestly, it’s an attempt to edge out the competition who are making money off the ever-popular coffee pods.

What does this means for the KCup drinking world? Any pod company that hasn’t entered into an agreement (to pay some sort of interactive-technology fees to Green Mountain) won’t get the new interactive technology. And this interactive technology will be required in order to brew any sort of KCup in the brand-y new machines.

You bet your keester this technology will be patented this time….

I’m always on the lookout for new flavors for my own Keurig machine. I have exactly ONE cup a day–I’m fortunate I don’t need more caffeine to jolt me awake in the mornings, and at an average of $1/KCup, they’re on the pricier side.

I actually ran out of KCups last week. And after looking at the prices, my checking account balance, and the fact that I couldn’t find any coupons, I decided not to buy more KCups.

Then I walked into Homegoods in Fort Collins and found two flavors I hadn’t tried at decent prices (who knew they sold KCups there?): Brown Sugar Cake and Caramel Almond Torte.

I ripped open the boxes once I got home and found:

Townsquare Media

One with a normal top label. And one with a “Keurig Brewed” label. I wonder if Gloria Jean’s has already entered into Green Mountain’s agreement….

Here’s to hoping my Keurig never breaks. And lasts forever… It was The Verge’s article on Keurig’s decision that had the funny, albeit fitting line:

"“BUYING COFFEE WILL SOON BE JUST AS ANNOYING AS BUYING PRINTER INK.“"

More From 101.9 KING FM

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://kingfm.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on 101.9 KING quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on 101.9 KING quickly by logging in with your Facebook account. It's just as secure, and no password to remember!