After declaring in public that "Rock and Roll is Dead," Gene Simmons of Kiss is looking to make more millions on bringing it back to life. Simmons and his Kiss partner Paul Stanley have  tried arena football (via a "reality" tv show called 4th and Loud) and are losing thier shirts because thier team is terrible. Now Simmons is venturing into the "talent" search arena of television. "I want to bring rock back," Simmons said. Simmons has promised not to ''sugarcoat s**t'' with his new talent-search show. The KISS rocker insists he will be getting ''tough'' on contestants taking part in 'Coliseum' and is ready to ''shatter dreams'' of budding rock stars. "''You can't sugarcoat s**t, pardon me. You can mentor anyone you like, but it's a waste of time if they don't have the goods intrinsically. We want to open the trap doors of life and get tough. There will be heartbreak, and people are going to cry and their dreams will be shattered, just like in real life.Your qualification for being on this show is you can sing in the shower? Is that it, without paying any dues or writing songs or any stagecraft?'' So now that Kiss has saved arena football Simmons is going to save rock. Right. http://nr.news-republic.com/Web/ArticleWeb.aspx?regionid=1&articleid=30246490&m=d

More From 101.9 KING-FM