Last month, we published an article about Chip Morton, the owner of Mort's Bagels in downtown Cheyenne and one of the biggest Pearl Jam fans in Wyoming. Amazingly, someone in the Pearl Jam camp read the story.

Last week, Chip got a huge surprise when he opened his mail and discovered that the band had sent him an autographed poster thanking him for his support over the years and promising to come see him if the band ever plays in the area. According to his brother Mark, Chip hasn't decided where he's going to hang the poster yet (we're hoping he hangs it somewhere in the shop).

How cool is that? And how smart is the band for monitoring their brand online and treating their fans like stars? That's one of the many reasons why they are still so popular to this day.

 

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