APPLE CEO TIM COOK kicked off APPLE's highly anticipated new product showcase in SAN FRANCISCO this morning. And we have new iPhones. 

He quickly introduced the iPHONE 6 and the iPHONE 6 PLUS, featuring 4.7 and 5.5-inch screens, respectively. The new models feature a glass front, curves around the side, an aluminum back and a next-gen Retina Display HD. The PLUS offers double-pained landscape view. The rumored release date is September 19th. 

The company really needed to beef up the iPHONE due to serious competition from Samsung. Bigger and larger displays will really help. Oh and a larger screen. With the new chip, the phones will be 50% faster than the original iPhones. More information on the phone is available here. 

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