If the Ice Bucket Challenge was a charitable excuse for a global wet t-shirt contest, now, here’s the evolutionary and next logical step.

The hot new social media trend is the "Hold a Coke With Your Boobs Challenge."  Its women posing topless squeezing a can or bottle of Coke between their breasts.

The official Facebook page says the point is to raise awareness for breast cancer . . . but it seems like it's more for showing off.

Both Coca-Cola and the Breast Cancer Foundation say they have nothing to do with this.  It looks like it was started by a company called Elite Talent Referral . . . which is an agency that scouts for PORN TALENT.

Know these pages are BARELY safe for work.

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