PBR Wants To Make Mornings A Little Easier With Hard Coffee
This hangover cure might not be for everyone, but speaking as a self-proclaimed coffee addict, it's certainly tempting. Pabst Blue Ribbon recently released "Hard Coffee" for those mornings that are just a little too hard to handle. Definitely do not recommend drinking this to start your work day, however.
Pabst Blue Ribbon’s Hard Coffee will be among the first of its kind in the industry, a fun and deliciously unique drink made using Arabica and Robusta coffee beans and rich, creamy American milk. It’s great tasting vanilla infused premium iced coffee with a 5% ABV kick.
Basically, it's coffee and beer mixed to make a morning cocktail. Though there's no rule saying you can't enjoy it at any time of day. Some people even say it tastes like an adult-version of Yoo-Hoo. PBR Hard Coffee started selling in select markets on July 1st, but it might be everywhere soon if it turns out to be good.