Alleged plus-sized model Ashley Graham is making history by posing in Sports Illustrated’s annual swimsuit issue, in the first-ever ad to feature a plus-size model in the pages of the very popular issue.

She says “I know my curves are sexy and I want everyone else to know that theirs are too. There is no reason to hide and every reason to flaunt.”

The ad is part of a new Swimsuits for All campaign, #CurvesinBikinis, that aims to help celebrate the beginnings of the “Curvy Girl Era” and to help women feel confident and sexy in any swimsuit.

Personally, I don’t see her as plus-size, or they would have needed a foldout section. But then she’s competing with a lot of starved models with an anorexic appearance when not photographed just right.

Your turn Jenny Craig.

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