You've flown along at 40,000 feet, pushing forward at 600mph, and discovered the things that were missing from your life that you didn't even know you needed. The SkyMall catalogue was always there in the pouch of the seat in front of you when you flew commercially, until now.

It’s been described as the National Enquirer of catalogs, but it is now gone from airplanes, killed by your smartphone. In last week’s bankruptcy filing, SkyMall’s parent company, Xhibit, suspended the catalog and fired 47 people while blaming more planes with Wi-Fi. More passengers with electronic devices. Amazon and eBay. “The direct marketing retail industry is crowded, rapidly evolving and intensely competitive,”

Where else could you find a Radius Wall Mount Electric Fireplace, a Glow In The Dark Toilet Seat, The World’s Smallest Automatic Umbrella, a Fold-Out Convertible Desk In Winter White or a Tikker Happiness Life Countdown Watch, a wrist watch the counts down your life, and helps you make every second count? SkyMall, the website. It’s still there, but after 25 years, the printed catalog on your flight is gone.


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